Healthcare gamification is booming on account of the escalating awareness amongst individuals for the advantages of such game techniques in healthcare sector and the increasing demand for high quality healthcare services. With the increasing prevalence of diseases across the globe, people are opting unique techniques and services that assist them to stay fit and are investing more on healthcare services. Healthcare gamification is a technique of adding ‘gaming’ elements in healthcare sector to motivate and engage people, staff, and patients. It includes applying game design techniques, game styles, or game mechanics such as leader boards, points, badges, rewards, and others. This has been found very effective process as it invokes the natural behavior of people for achievement and competition. Hence, the healthcare gamification is the application of gaming elements and techniques in the healthcare sector to incorporate healthy behaviors among patients and potentially transform their outcomes in a more positive and fun way. The Global Healthcare Gamification Market is estimated to see healthy growth, pegged at a CAGR of around 14.8% throughout the forecast period 2021-2027.
The adoption of digital tools by patients for monitoring and measuring their health status with fun game techniques has driven the growth of the market. Moreover, the rising prevalence of chronic disease across the globe as well as growing dependency on smart devices, such as smart phone, tablet, fitness trackers are encouraging the demand of healthcare gamification, thereby augmenting the growth of the market. Additionally, this gamification techniques are user friendly and can be operated or done remotely which attracts more patients and staff to adopt healthcare gamification techniques for better outcomes in patients health.
The technological scenario for the global healthcare gamification market is quite optimistic with the adoption of AI and 5G as well as technological advancements in smart devices. The integration of AI and 5G in smart devices will be able to compute more, require less charging, and constantly add more advanced features to their devices. Eventually, with the help of AI and 5G, devices will even be able to upgrade their software on their own, without needing smart phone to be nearby. These advanced features will be able to allow sensors and devices to make decisions and computations on the device itself, which led network bandwidth, saving time and server space by not sending data to or requesting data from the cloud. Thus, adoption of AI and 5G in the healthcare gamification technology is expected to create substantial growth opportunity in the healthcare gamification market during the forecast period.
Segmentation Overview of the Global Healthcare Gamification Market
The healthcare gamification market is segmented into game type, product type, and application. These major market segments are further categorized into various sub-segments to study the market in detail.
By Game type Outlook (Casual Games, Serious Games, and Exercise Games)
By Application Outlook (Fitness management, Medical Training, Medication Management, Physical Therapy, and Other Applications)
By Product Type Outlook (Kits Consumer-based Solutions, Enterprise-based Solutions)
Key Players Insights
Mango Health, Reflexion Health, Cohero Health, Respond Well, Pact, HubBub Health, Cog Cubed, Akili, Synandus, Ayogo Health, Bunchball, Fitbit, Microsoft Corporation, Nike, Inc., EveryMove, Inc., JawBone, Rally Health, Inc., Strava, Inc., SupperBetter, LLC, Under Armour, Inc., Welltok, Inc., Audace, Virtual Heroes, Barry Richards and others, are some key market players included in the research study of the global healthcare gamification market.
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