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Kroger Debuts New Our Brands Seafood Items


Affordable and easy-to-prepare seafood products for delicious, chef-curated meals at home

CINCINNATIMarch 14, 2024 /7Newswire — The Kroger Co. (NYSE: KR) today debuted several new Our Brands seafood products, making seafood at home more accessible and easier than ever with fresh meal solutions prepared in the oven, microwave and air fryer.

“Seafood at home has never been so quick, easy and delicious,” said Juan De Paoli, vice president, Our Brands for Kroger. “Simplifying weeknight meals, elevating a family dinner or putting a new spin on a classic seafood favorite, Our Brands’ new offerings have something for everyone—no expertise required. From Private Selection®, Kroger® Brand and Home Chef®, enjoy our chef-curated meal solutions.”

Private Selection’s new line of oven and microwave-ready options is bringing customers delicious, top-quality seafood in as little as seven minutes, including:

  • Private Selection® Ginger Miso Salmon
  • Private Selection® Tuscan-Style Salmon
  • Private Selection® Blackened Tilapia
  • Private Selection® Bourbon Glazed Cod
  • Private Selection® Four Cheese Sauce Atlantic Cod
  • Private Selection® Creole-Inspired Mahi Mahi

Also new from Our Brands are sustainably sourced seafood favorites from salmon to calamari. Introduce something fresh into the weeknight meal rotation and try:

  • Simple Truth® Frozen Wild Caught Jumbo Natural Sea Scallops—Chef tip: prepare using this garlic miso scallops recipe from Kroger’s blog, the Fresh Lane.
  • Kroger® Brand Cedar Plank Salmon with Lemon Garlic Butter
  • Kroger® Brand Frozen Wild Caught Cod Fillets BIG DEAL!
  • Private Selection® Wild Caught Frozen Swordfish Steaks
  • Sand Bar® Frozen Catfish Nuggets
  • Private Selection® Oven Ready Breaded Calamari with Marinara Sauce—ready in the air fryer in as little as five minutes.
  • Coming Soon: Home Chef® Heat and Eat Culinary Collection Tuscan Herb Butter Salmon—served with creamy red pepper orzo and asparagus and ready in four minutes.

For chefs looking to flex their seafood home cooking skills, check out these scrumptious recipes from the Fresh Lane, like deviled crab stuffed tomatoes, oven-baked salmon fish sticks, scallop corn cakes and more seafood dishes.

Kroger also offers easy-for-you seafood options at the retailer’s seafood counters. Customers simply select a fish of their choice along with custom seasonings and garnishes. Selections are prepared for free in-store by associates in an oven ready bag for a no fuss meal.

For additional seafood products and savings, visit Kroger.com or the Kroger app, with more than $600 in savings available weekly in digital coupons. From ingredients and recipes to savings and rewards, customers are a swipe away from inspiration to reality.

Customers can shop these items and more in-store or through Kroger Pickup and Delivery, offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99.

Kroger Family of Companies Rewards World Elite Mastercard® eligible cardmembers may now redeem a free one-year, next-day Boost membership or cardholders who are current annual Boost members may receive a free one-year extension of their next-day Boost membership. To learn more and redeem this Kroger Rewards World Elite Mastercard® cardmember offer visit the Boost Membership Benefits page.

*The creditor and issuer of the Kroger Family of Companies Rewards World Elite Mastercard® is U.S. Bank National Association, pursuant to a license from Mastercard International Incorporated.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

SOURCE The Kroger Co.