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About Press Release

press release is an official statement that is sent to members of the news media that communicates and provides information about an event, circumstance, product launch, or other happening. The purpose of press releases is to arouse the interest of journalists or publications. A press release must contain all the necessary information (who? What? Where? When? How? And most importantly why?) For a journalist to easily prepare his story.

7 Key component of a good press release

  1. To grab quick attention, Headline must be eye catching for the readers/journalists.
  2. Contact information of the media person; there must be a phone number, email or mailing address of the person who is distributing the press release this can give you good leads, JV, potential deals or a key contact.
  3. Date and time of the press release, generally the newswires do post the date and time of the release which is distributed from the clients, the idea is to provide the up to date information to the journalists/target audience.
  4. Introductory Paragraph, it’s the most important component which gives the reader information at a quick glance that what’s the whole press release is all about.
  5. Body of the press release, the body should consist of paragraphs, stats, images and precise information. It is also a good practice to follow the Inverted Pyramid Style.
  6. Boilerplate, in this short paragraph you can write precise information about the company and its background that when it was formed and the services or achievements so far.
  7. Closing of the press release, A good practice to end the press release is with “###” marks which is derived from Civil war times to end the telegraph by typing “XXX”. Today’s era PR professionals use “###” to end the press release.

7 Key component of a good press release

  1. To grab quick attention, Headline must be eye catching for the readers/journalists.
  2. Contact information of the media person; there must be a phone number, email or mailing address of the person who is distributing the press release this can give you good leads, JV, potential deals or a key contact.
  3. Date and time of the press release, generally the newswires do post the date and time of the release which is distributed from the clients, the idea is to provide the up to date information to the journalists/target audience.
  4. Introductory Paragraph, it’s the most important component which gives the reader information at a quick glance that what’s the whole press release is all about.
  5. Body of the press release, the body should consist of paragraphs, stats, images and precise information. It is also a good practice to follow the Inverted Pyramid Style.
  6. Boilerplate, in this short paragraph you can write precise information about the company and its background that when it was formed and the services or achievements so far.
  7. Closing of the press release, A good practice to end the press release is with “###” marks which is derived from Civil war times to end the telegraph by typing “XXX”. Today’s era PR professionals use “###” to end the press release.

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For multiple press release, package pricing options and ‘Featured Release’ upgrades, please contact us at  [email protected]

 

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